Global producer-distributor FremantleMedia has secured a two-year co-development deal with Argentinian broadcaster Telefe.
The development team, which will work out of a Buenos Aires office, will encompass personnel from both companies working together to create and develop entertainment and unscripted formats for the Latin American market.
Under the deal, Telefe will hold the exclusive rights on the newly developed slate to broadcast across its network in Argentina and throughout the Latin American region. FremantleMedia, meanwhile, will carry the worldwide rights to the new formats, which will be distributed through FremantleMedia International, the company’s international distribution banner, and the firm’s global web of prodcos.
The partnership, which strengthens FremantleMedia’s commitment to grow its business in emerging markets, is the latest in a number of moves recently undertaken by the London-headquartered outfit to co-develop formats. Last April, the company struck a joint venture with Shanghai Media Group’s BesTV and China Media Capital for entertainment formats across the Chinese market, and in September, it inked a creative partnership with Danish indie Skylark to develop entertainment formats for the international marketplace.
“Today’s agreement is an important and exciting step forward in FremantleMedia’s plans to grow its business in Latin America as we develop and produce shows for the Argentinian market,” said Adrián Santucho, CEO of FremantleMedia Latin America, in a statement.
“Telefe has been producing entertainment shows with vast success for decades in Argentina. Now, with the expansion of our content development team, and working together with Fremantle, we know it is a big step forward to generate new formats, not only for our screen but also for the rest of the world,” added Tomás Yankelevich, head of entertainment at Telefe.