People/Biz

TVNZ to launch male-skewing channel

New Zealand broadcaster TVNZ is slated to launch its third free-to-air channel "in the coming months."
January 22, 2016

New Zealand broadcaster TVNZ is slated to launch its third free-to-air channel “in the coming months.”

The advertiser-supported entertainment network will be specifically tailored to the male demographic and is set to feature a line-up of international factual, drama, sport and comedy titles as well as movies, and will contain a mix of programming courtesy of TVNZ’s various partnerships and output deals that include ITV Studios Global Entertainment and Warner Bros.

Content will be live streamed online, accessible via TVNZ’s OnDemand service, as well as free-to-air TV.

The new channel’s development has been informed by market insights that indicate male viewers are seeking more distinctive content, said TVNZ CEO Kevin Kenrick.

The new service will replace TVNZ’s Pop-UP, a channel initially launched in June 2015 to broadcast a variety of free-to-air sporting competitions.

TVNZ will provide further details on the new channel, including its name, confirmed content line-up and planned launch date, in the near future.

“We’re committed to giving New Zealanders more of the content they want to watch, how they want to view it,” Kenrick said in a statement. “We’re making it available across a broad range of devices, screens and platforms simultaneously. This will take live streaming further than any other local channel.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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