TVNZ to launch male-skewing channel

New Zealand broadcaster TVNZ is slated to launch its third free-to-air channel "in the coming months."
January 22, 2016

New Zealand broadcaster TVNZ is slated to launch its third free-to-air channel “in the coming months.”

The advertiser-supported entertainment network will be specifically tailored to the male demographic and is set to feature a line-up of international factual, drama, sport and comedy titles as well as movies, and will contain a mix of programming courtesy of TVNZ’s various partnerships and output deals that include ITV Studios Global Entertainment and Warner Bros.

Content will be live streamed online, accessible via TVNZ’s OnDemand service, as well as free-to-air TV.

The new channel’s development has been informed by market insights that indicate male viewers are seeking more distinctive content, said TVNZ CEO Kevin Kenrick.

The new service will replace TVNZ’s Pop-UP, a channel initially launched in June 2015 to broadcast a variety of free-to-air sporting competitions.

TVNZ will provide further details on the new channel, including its name, confirmed content line-up and planned launch date, in the near future.

“We’re committed to giving New Zealanders more of the content they want to watch, how they want to view it,” Kenrick said in a statement. “We’re making it available across a broad range of devices, screens and platforms simultaneously. This will take live streaming further than any other local channel.”

About The Author
Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.