General Purpose appoints development VP

Anna Wasylenki will be responsible for overseeing the development of the Toronto-headquartered prodco's slate of lifestyle and factual programming.
January 29, 2016

Toronto-headquartered prodco General Purpose Entertainment has named Anna Wasylenki (pictured) as its new VP of development, overseeing lifestyle and factual.

Prior to joining General Purpose Entertainment, Wasylenki had spent 10 years working as a writer and creative producer on a number of Canadian factual and doc programs.

She was a casting and field director for three seasons of The Amazing Race Canada, a casting and story producer on Blood Sweat and Tools and the first two seasons of Intervention Canada.

General Purpose Entertainment’s catalog to date has focused on shows in the reno and food genres with programming such as The Heat with Mark McEwan and Holmes on Homes.

More recently, the prodco has delved into prank- and kids-focused programming, with programs including Extreme Babysitting and Undercover High. 

(From Playback)


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Jillian Morgan is the Associate Editor at Realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.