Rosser joins Ripple Entertainment

Former YouTube exec Bailey Rosser (pictured) joins the Red Arrow digital subsidiary as VP of content strategy and audience development.
February 16, 2016

LA-based Ripple Entertainment continues to bolster its ranks, adding a new VP of content strategy and audience development to the mix.

Bailey Rosser (pictured) joins the digital media company, capping off a succession of senior-level hires. Ripple launched in October as a subsidiary of Red Arrow Entertainment Group.

In her role at Ripple, Rosser will lead its content strategy and audience development. She joins following a stint at YouTube, where she most recently worked as the audience development strategist for YouTube Space L.A.

She joins other recent hires including Katie Peck (formerly executive in charge of production at Tiny Riot) who joined in November as SVP, production and operations, and Desiree Mandelbaim (formerly with NBC Peacock Productions), who joined as head of talent development.

Based out of L.A.,¬†Ripple is meant to be a “vertically” focused network that produces original content, as well as works with external partners and content creators. The company also acts as a hub for Red Arrow’s digital strategy.

“Growing our team with people who have strong expertise across linear and digital platforms is key to our strategy as a content-focused company,” said Gayle Gilman, CEO of Ripple, in a statement.

(From Stream Daily, with files from Barry Walsh)

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