Digital

Associated Press jumps into virtual reality

The American multi-national news agency Associated Press has partnered with California-based chipmaker AMD to launch a virtual reality and 360-degree digital portal. (Pictured: AP's 360-degree experience Rush Delivery)
February 18, 2016

American multi-national news agency Associated Press (AP) has partnered with California-based chipmaker AMD to launch a virtual reality (VR) and 360-degree digital portal.

The enterprise will allow AP to deliver immersive documentaries and news experiences by leveraging AMD’s image rendering and graphic technologies through AMD Radeon and LiquidVR – its software development kit - to enhance the VR news experience.

The news outlet will retain complete control over the channel’s editorial output.

AP’s previous forays into VR include Rush Delivery (pictured), a 360-degree video of Worldport, a packaging and sorting facility in Louisville, Kentucky, as well as Seeking Home, a VR experience taking audiences into a migrant camp in Calais, France, and made in collaboration with LA-based media company RYOT.

The AP VR channel joins the ranks of The New York Times’ VR division, NYT VR, which launched last November and similarly focuses on news-oriented projects, such as The Displaced and Vigils in Paris.

The new AP channel can be found here.

With files from Manori Ravindran.

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