Digital

Endemol launches TV version of Icon in Germany

The digital producer/distributor is launching the online lifestyle network in Germany – online and on TV – under the banner FLiP through a partnership with Viacom.
February 19, 2016

Digital producer/distributor Endemol Beyond is launching the online lifestyle network Icon in the German market under the banner FLiP.

Through a partnership with Viacom International Media Networks in Germany and fashion retail brand ASOS, the local version will launch on YouTube, and a televised spin-off – also called FLiP – Powered by ICON – will premiere on Nicknight today (February 19).

The TV version marks Icon’s first TV adaptation since the Michelle Phan-led (pictured) online lifestyle network went live in the U.S. and UK last March. It has since been adapted locally in 16 markets.

The TV show will feature content broadcast on the FLiP YouTube channel from German market influencers, as well as content seen on the Nicknight YouTube channel, in addition to exclusive original content.

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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