Digital

Endemol launches TV version of Icon in Germany

The digital producer/distributor is launching the online lifestyle network in Germany – online and on TV – under the banner FLiP through a partnership with Viacom.
February 19, 2016

Digital producer/distributor Endemol Beyond is launching the online lifestyle network Icon in the German market under the banner FLiP.

Through a partnership with Viacom International Media Networks in Germany and fashion retail brand ASOS, the local version will launch on YouTube, and a televised spin-off – also called FLiP – Powered by ICON – will premiere on Nicknight today (February 19).

The TV version marks Icon’s first TV adaptation since the Michelle Phan-led (pictured) online lifestyle network went live in the U.S. and UK last March. It has since been adapted locally in 16 markets.

The TV show will feature content broadcast on the FLiP YouTube channel from German market influencers, as well as content seen on the Nicknight YouTube channel, in addition to exclusive original content.

About The Author
Jillian Morgan is the Associate Editor at Realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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