Banijay takes U.S. rights to “Double or Nothing” format

Banijay Studios North America has acquired the U.S. rights to the format, co-developed by Armoza Formats and Studio Glam.
March 16, 2016

After picking up Double or Nothing┬áin Europe, Banijay Group has acquired the American rights for the game show, developed by Israel’s Armoza Formats and Studio Glam.

The deal marks the first time that Armoza and Banijay Studios North America have collaborated on a format.

Last fall, Banijay acquired the format rights for Italy and France where it will be produced by Ambra and H20 Productions, respectively. Tresor TV Produktions is producing the German version.

In Double or Nothing, a pair of contestants takes on a series of challenges in order to win prize money. One member of the team picks a single opponent, who must undergo the challenge first. The couple then attempts to carry out the challenge not only better than their competitors, but twice as well. If the couple loses, they lose their prize money, but if they win, their earnings are doubled.

A U.S. broadcast partner has not been announced.

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Jillian Morgan is the Associate Editor at Realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.