Extra: Keshet’s “Trade” travels, deals for Armoza’s “I Can Do That!”

In today's 'Extra' wrap, Israeli producer-distributor Keshet International sells automotive game show Trade Up (pictured) to China, while Natalie McArdle joins Studio Lambert and Armoza Formats scores two new deals for its entertainment format.
April 4, 2016

Keshet’s Trade Up drives into China

Israeli producer-distributor Keshet International has sent its branded automotive game show Trade Up (pictured) to Chinese state television channel CCTV-2.

Beijing Tong Chang Tong Ying will helm the localized adaptation of the series, with production to commence in the near future. A scheduled broadcast date has been set for September.

The series, which is originally produced by Keshet Broadcasting, features two families as they compete to answer various trivia questions in an elimination competition. Working together, families select a key that potentially unlocks a brand new car. Winning families can choose to keep the car should the key start the ignition, or trade up to the next car.

Studio Lambert names McArdle for development

All3Media-owned prodco Studio Lambert has appointed Natalie McArdle to the post of deputy head of development.

McArdle will be charged with overseeing a portion of the studio’s slate and will work closely alongside Tim Harcourt, creative director, and Jack Burgess, head of development, to whom she will report.

The exec most recently served as development executive at the Sony-backed Electric Ray, where she was responsible for the producer’s factual slate. She has previously held titles in development at Tiger Aspect, BBC3 and TwentyTwenty.

Armoza inks two deals for I Can Do That!

Israeli producer-distributor Armoza Formats has sent entertainment variety show I Can Do That! to Lithuania’s LNK and FremantleMedia in Poland.

The series features a group of celebrities taken out of their comfort zones by being challenged to perform such live acts as singing, dancing and magic, among other things.

Armoza has licensed the format in more than 20 countries, including the U.S., Spain, Finland, Germany, the Netherlands, Mexico, India, Albania, Croatia and Vietnam.

Last September, Warner Bros. International Television Production acquired the UK and Argentinian format rights. London-based indie Wall to Wall will produce the British version.

Endemol Shine Group launches Israeli scripted studio

Global producer and distributor Endemol Shine Group (ESG) has opened a scripted studio division in Israel, dubbed Endemol Shine Studios Israel.

Gal Zaid, director of drama and comedy, will lead the scripted outfit, reporting to Endemol Shine Israel’s CEO Elad Kuperman. Zaid’s scripted credits include The Orpheus Project, Miller Junction, Traffic Light and Keshet’s Prisoners of War, which was remade for Showtime as the Emmy-awarded Homeland.

The studio, which will be based in Tel Aviv, will employ local writers, showrunners and onscreen talent to create series for global distribution and adaptation. The division will also draw from ESG’s global resources in scripted programming, creativity and distribution while collaborating with the company’s leaders in these areas.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.