London-based indie Woodcut Media and the Idris Elba-helmed prodco Green Door Pictures have teamed for the documentary Cut From a Different Cloth (pictured), featuring the Luther actor.
The hour-long film comes a year after the MIPTV launch of the doc Mandela, My Dad and Me – a copro between Woodcut, Green Door and Shine North – and again stars the actor, this time joining forces with British clothing brand Superdry. The doc follows Elba’s involvement with the 13-year-old company as he designs a collection and works alongside Superdry co-founders Julian Dunkerton and James Holder. Different Cloth was filmed in London as well as Germany, Turkey, Spain and the U.S.
Derren Lawford, creative director at Woodcut, tells realscreen in Cannes that Different Cloth “isn’t a fashion doc per se,” but more an insight into a business and the creative tensions that can arise in a new partnership.
“Part of the reason we call it Cut From a Different Cloth is because it’s about three individuals who have a particular way of looking at the world coming together,” he explains, likening the film to Frédéric Tcheng’s 2014 doc Dior and I, which saw Raf Simons joining the Christian Dior fashion house as creative director in 2012.
Executive producers include Lawford and Nicholas Yearwood from Green Door Pictures.
“With this film, director Richard Terry has delivered an amazing behind-the-scenes insight into the inner workings of one of the world’s most iconic brands, Superdry, and its people,” said Yearwood in a statement. “The film presents a side of Idris never seen on television before, that of designer and entrepreneur.”
Different Cloth is co-financed by Woodcut Media and Green Door Pictures. It will be distributed by Content Media, which also sold the Mandela film.