Global e-commerce giant and nascent content platform Amazon has launched a monthly standalone subscription membership for its Prime Video service, according to CNN Money.
Prime, which had previously bundled its video service with a raft of other amenities including free retail shipping and next-day delivery, had previously only been made available to customers for an annual fee of US$99.
The standalone month-to-month SVOD service will now go head-to-head with Netflix, Hulu and HBO Go, priced at US$8.99 per month.
Amazon will also bundle its Prime Video service with Prime – which includes next-day free shipping as well as the company’s entire music, TV and film catalog – for $10.99 per month, or $131.88 annually.
The move comes as streaming leader Netflix begins to move its long-time subscribers from a standard pricing plan of $7.99 per month to a more expensive package of $9.99 per month in May.
Amazon’s unscripted catalog includes such titles as the Amazon Studios-made docuseries The New Yorker Presents (pictured) from Condé Nast Entertainment and Jigsaw Productions; Asif Kapadia‘s Academy-awarded documentary Amy; Jimmy Chin and Elizabeth Chai Vasarhelyi‘s Meru ; and Neil Rawles’ Manson: 40 Years Later.
Amazon Prime Video will also play host to former Top Gear trio Jeremy Clarkson, Richard Hammond and James May’s forthcoming, as-yet-untitled automotive series, which began filming in February.
Amazon’s series, expected to launch this fall, will rival the BBC’s revamped Top Gear after it was announced last week that the Chris Evans-fronted motoring program will be included in Netflix’s lineup under an existing international distribution deal currently in place with the BBC.