VideoBlocks to offer 360-degree, VR stock footage

Virginia-based stock footage provider VideoBlocks is bringing 2D and 3D virtual reality and 360-degree video content to global creators.
April 18, 2016

Virginia-based stock footage provider VideoBlocks is bringing 2D and 3D virtual reality and 360-degree video content to global creators.

Members of the subscriber-based service can now buy and submit 360-degree monoscopic and stereoscopic 3D video. The content – which has been stitched together – can be accessed and downloaded through a custom player on the VideoBlocks website, and will be available in the company’s unlimited library, as well as its members-only marketplace.

Use of the library is free with a subscription, while marketplace users can buy content à la carte.

joel holland

Joel Holland

“We’re officially opening doors to allow anyone who shoots 360-degree content to submit and sell it as stock video on our marketplace,” Joel Holland, founder and executive chairman at VideoBlocks, told realscreen.

Contributors are to receive 100% commission on all footage sold through VideoBlocks. The cost breakdown comes to US$399 per clip for 360-degree monoscopic footage and $499 per clip for 360 3D stereoscopic content. Since launching the marketplace a year ago, VideoBlocks has amassed more than 1.5 million clips.

In addition, Holland says the company has commissioned original 3D stereoscopic 360-degree stock footage that will be included in the library. Existing VR stock footage on the site is supplied through partnerships with Ovrture, OffHollywood, Atmosphaeres, DeepVR, Subvrsive and 360Labs.

The exec says VideoBlocks wants to make content accessible for the mass creative class, and “not just the big-budget companies that also happens to use us.”

“When we think about pricing and product, we think about freelancers, the mom and pops, and the hobbyists and enthusiasts who have the same right to access as high-quality stuff as NBC and ABC do,” says Holland.

VideoBlocks – whose sister sites are GraphicStock and AudioBlocks – brought 4K stock video to the market in 2009. In December, the company partnered with Discovery Channel to bring Discovery Communications’ royalty-free Discovery Access video library to the VideoBlocks marketplace.

About The Author
Jillian Morgan is the Associate Editor at Realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.