LA-based film and television studio STX Entertainment has launched a non-scripted television division as part of the firm’s expansion into the television landscape, with former Katalyst Media chief Jason Goldberg (pictured) at the helm.
As president of non-scripted and alternative programming, Goldberg will be responsible for developing original programming in the U.S., China and India for distribution across linear and digital platforms. Under his guidance, STX has already secured development deals for 12 series to networks across the U.S. and Asia, including NBC, CW, Food Network, Syfy, Oxygen, History and Freeform.
The division will also look to develop and produce local language projects, both in the U.S. and abroad, for the purpose of being leveraged into additional forms of entertainment for global audiences.
In addition, STX will look to create content internally and through strategic partnerships with leading third-party producers worldwide, while also controlling the international and American rights to all formats originating from the Chinese marketplace.
Most recently, Goldberg co-founded Katalyst Media with actor Ashton Kutcher, where he served as CEO, before it was acquired by Prime Capital Inc. in 2014.
At Katalyst, the exec served as the creator, executive producer and director of MTV’s celebrity prank series Punk’d, and also produced the CW’s dating series Beauty and the Geek and ABC’s beauty competition series True Beauty.
STX will become the first U.S.-based entertainment company involved in a broadcast television show airing in China, with Thank You for Your Love – which was produced in partnership with XG Entertainment – expected to debut later this year.