Lifetime’s Eli Lehrer joins MTV2

Viacom-owned cable net MTV has tapped Eli Lehrer (pictured), former Lifetime senior VP and head of non-fiction programming, as executive VP at MTV2.
May 5, 2016

Viacom-owned cable network MTV has tapped former Lifetime executive Eli Lehrer (pictured) as executive VP at MTV2.

Lehrer, formerly senior VP and head of non-fiction programming at Lifetime, will be responsible for crafting the “brand vision, voice and creative pipeline” for the network. He will report to MTV president Sean Atkins.

At Lifetime, the exec was responsible for exec producing and developing such hit series as The Rap Game, Bring It! and True Tori, while overseeing the Little Women and Project Runway franchises.

Prior to joining Lifetime in 2013, Lehrer served as VP of development and production at Bravo. His credits at the NBCUniversal-owned network included The Real Housewives of New Jersey, Flipping Out, The Millionaire Matchmaker, The Rachel Zoe Project, Vanderpump Rules and Watch What Happens: Live.

The appointment, which follows the recent hiring of Michael Klein as executive VP of original content, will bring Lehrer back into the Viacom fold where he previously served as manager of development at MTV sister network VH1.

“Eli is one of the sharpest, most versatile and well-respected creative executives in the business,” said MTV president Sean Atkins in a statement  We’re thrilled to give him a homecoming to Viacom and a great canvas for his talents at MTV2.”

Alongside Lehrer, MTV has also hired Jacqueline Parkes, longtime chief marketing officer for Major League Baseball, as executive VP of marketing and creative.

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