A+E Networks is launching a multi-platform content hub designed to function as a “full service agency for brands, shows, advertising and distribution partners” via the development and production of short and mid-form content.
The storytelling hub and social media agency, named 45th & Dean, will be housed in a Brooklyn-based facility opening in the fall, and will also have dedicated teams in A+E’s Manhattan and Los Angeles offices. Paul Greenberg, executive vice president and general manager for A+E’s FYI, will also take on the role of EVP for 45th & Dean.
Greenberg will report to Sean Cohan, president of international and digital media for A+E.
The company says the initiative will be focused on content creation, distribution, measurement and audience development for A+E Networks as well as for branded content partners. The team will publish strategically produced content daily, to be distributed to distinct audiences via specific platforms.
“A+E Networks is known for telling great stories via video across linear and non-linear platforms” said Cohan in a statement. “45th & Dean is an exciting new chapter for the development, distribution and sharing of new kinds of content to expand our reach, maximize audience engagement and drive value for our partners.”
In building the team, A+E has brought on Shannon King as SVP, content partnerships and social media. Hailing from previous stints at Levo League, Time Inc., Yahoo! And AOL, King will oversee digital content partner relationships as well as social media teams across the A+E network portfolio.
Todd Pellegrino joins 45th & Dean as SVP of video content and will oversee all of the agency’s short form video content. He comes to the team from New Wave Entertainment, where he was a partner in its New York division.