Maker Studios exec boards Endemol Shine Beyond USA

The digital division of Endemol Shine North America has appointed former Maker Studios and Google exec Todd Barrish (pictured) to the post of executive VP of creative partnerships.
May 12, 2016

Endemol Shine Beyond USA has appointed former Maker Studios and Google exec Todd Barrish (pictured) to the post of executive VP of creative partnerships.

In his new role, Barrish will drive all content licensing, commercial partnerships and branded entertainment initiatives.

The appointment will reunite Barrish with former Maker programming head Bonnie Pan, who departed The Walt Disney Company-owned firm in March to become president of Endemol Shine North America’s digital division.

Most recently, Barrish served as senior VP of global strategic partnerships at Maker Studios where he helped streamline the company’s branded content group following Disney’s acquisition. He also led the team that launched Maker Offers, billed as the company’s “programmatic native content technology solution,” and served as VP of Maker Made, a millennial-focused advertising agency drawing on YouTube influence and expertise.

Prior to joining Maker in 2011 as national director of sales, Barrish served as VP of sales for Digital Broadcasting Group, and also was the rich media team lead for Google.

Last year, Endemol Shine Beyond USA – a division of global content producer and distributor Endemol Shine Group – launched Michelle Phans’s Icon Network, focused on lifestyle and beauty programming, and Smasher Network, a dedicated esports and gaming portal with flagship series Legends of Gaming.

“As we look to build on Beyond’s initial success, Todd’s wealth of experience, passion for storytelling and industry relationships will play a critical role in our continued growth,” said Pan in a statement.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.