Leigh Anne Brodsky is trading in Peanuts for Animal Planet, among other Discovery Communications brands.
The exec is leaving her current post as MD of Peanuts Worldwide and Iconix Entertainment to serve as the executive VP of Discovery Global Enterprises. She will take on the role in June.
In her new position, Brodsky will oversee all consumer products operations, location-based entertainment and program sales worldwide for Discovery and its portfolio of brands.
At Iconix, Brodsky oversaw the company’s global business and established the largest retail presence in the 65-year history of the classic Charles M. Schulz property Peanuts.
Prior to that, she was president of Nickelodeon Consumer Products, where she led parent company Viacom’s global licensing and merchandising business, building brands like SpongeBob SquarePants and Dora the Explorer at global retail. Brodsky was also inducted into the LIMA Licensing Industry Hall of Fame in 2011, joining a select group that includes Walt Disney, George Lucas and Jim Henson.
In terms of Discovery’s CP operations, the company brought ex-Disney and Fox consumer products exec Robert Marick on-board in 2015 as VP of North American licensing and global location-based entertainment to help grow the business, with a focus on further building the Discovery Kids brand. A Discovery spokesperson confirmed that Marick will continue in his current position.