Scripps Networks Interactive has partnered with Toronto-headquartered Blue Ant Media to launch HGTV in New Zealand.
Blue Ant already has a presence in the country, with the company’s lifestyle channel Choice TV headquartered in Auckland. In November of 2014, Blue Ant acquired a majority stake in Choice TV as part of the company’s strategy to broaden its reach beyond Canada.
HGTV New Zealand will be operated by Blue Ant’s Choice TV team, which will be charged with managing brand operations including ad sales and programming, as well as regional marketing and publicity. Blue Ant has also taken an undisclosed stake in HGTV New Zealand.
The 24-hour, free-to-air channel will debut in New Zealand on June 27 on Freeview channel 17.
Among the shows that will launch with the channel are such domestic HGTV series as Fixer Upper (pictured), Flip or Flop, Five Day Flip, Kitchen Cousins, House Hunters International and Tiny House, Big Living.
“Through this partnership with Blue Ant Media, Scripps Networks Interactive will further increase its global footprint and introduce its powerhouse brands and high-quality programming to audiences across New Zealand,” said Jim Samples, president, international, Scripps Networks Interactive, in a statement. “We have already seen great success with the roll-out of HGTV, and now, by launching in New Zealand, we aim to fill the gap in this market for inspirational home and garden entertainment.”
HGTV has also rolled out in Canada, the Caribbean, and most recently, across Asia and Australia.
(From Playback Daily, with files from Barry Walsh)