ITV America has partnered with veteran television producer and executive Helga Eike (pictured) to launch a production company.
Red Bandit Media will produce series across a raft of unscripted genres with Eike at the helm as president. She reports to ITV America’s chief creative officer Adam Sher and Leftfield Entertainment CEO David George.
The new firm will join ITV America’s stable of production companies that currently includes Leftfield Entertainment, ITV Entertainment, Thinkfactory Media, High Noon Entertainment, DiGa and Gurney Productions.
Previously, Eike served as SVP of development at Endemol Shine North America-owned prodco Authentic Entertainment, where, during her 10-year tenure, she oversaw the development and sale of such hit series as TLC’s Toddlers & Tiaras; Bravo’s Flipping Out; Food Network’s Best Thing I Ever Ate and Ace of Cakes; HGTV’s Flipping the Block; and Esquire Network’s Knife Fight.
Prior to joining Authentic, Eike spent seven years as a freelance producer, director and writer in the unscripted field, working for shops in New York and Los Angeles.
The deal was brokered by Edward Simpson, executive VP of business development and international at ITV America, and packaged by CAA.
“Helga is a prolific producer and executive whose programming abilities transcend nearly every genre, with shows tapping into pop culture in captivating and often surprising ways,” said Sher and George in a joint statement.
“In partnering with ITV America, Red Bandit Media will be able to step outside the box while remaining part of a production group that collectively has banked decades of experience and thousands of hours of programming, exactly the strategy that made Leftfield and ITV such powerhouses in our business,” added Eike.