FremantleMedia, SVT cue up “Q the Music” format

The Swedish division of the global content company has pressed play on Q the Music (pictured), a music quiz format for Swedish pubcaster SVT.
June 15, 2016

FremantleMedia Sweden is dropping the needle on a music competition quiz format for Swedish pubcaster SVT’s Saturday night primetime slot.

The 4 x 60-minute Q the Music (pictured) will see two teams of celebrity guests battle it out over five rounds of musical multiple choice in order to be crowned champion. Questions will range from “guess the intro” to unusual music trivia while also zeroing in on one specific musician.

Each time the celebrity contestants are encountered with a question, two light-up runways will illuminate with four light pulses to correspond with a potential answer. Challengers must jump onto the correct pulse to score points for their team, with more points being allotted to players who move the quickest.

The series will also feature surprise guest musicians who will take the stage to perform their hits.

Home-viewing audiences will also be invited to play along via a dedicated mobile app – created by interactive firm Monterosa – that will uncover the nation’s leading music masters.

The format, which will be launched internationally at October’s MIPCOM market in Cannes, was created by former American Idol executive producer Per Blankens and FremantleMedia Sweden.

“This show is entertaining for the whole family, fusing a lively party atmosphere with a fast paced competition for the crown of ultimate music buff,” said Blankens, EP for the series, in a statement.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.