U.S. pay-TV network Starz has elevated Jeffrey Hirsch, formerly president of global marketing and product development, to chief operating officer, effective immediately.
In his new role, Hirsch will be charged with oversight of the affiliate sales, marketing, programming operations and research, Starz distribution, and technology and product development teams. He reports into Starz CEO Chris Albrecht.
Hirsch, who joined Starz in 2015, will also continue overseeing development of new products and services, including the launch of the Starz app, the broadcaster’s rebrand and the repositioning of Starz Encore services.
Most recently, Hirsch served as executive VP and chief marketing officer of residential services at Time Warner Cable, where he was responsible for the firm’s corporate marketing initiatives.
The exec first joined Time Warner in 1999 and has served in a variety of executive roles, including president for residential services. Prior to this, he held titles at NYNEX Corporation and advertising agency McCann-Erickson.
“We are transforming Starz into a more innovative global entertainment brand,” said Albrecht in a statement. “Jeff’s talent and experience will help us accelerate the transformation that began five years ago. We have made great progress in our programming, brands, subscribers and shareholder value, and the organization is focused with an eye to the future.”