Paul Ricci (pictured), former senior VP of development at MTV, has been named senior VP and head of alternative programming and development at Viacom sister network VH1.
In the new role, Ricci will oversee all comedy, studio-based and topical series when he joins the network on August 1. He will report to Nina L. Diaz, who was recently elevated to executive VP and head of reality programming and development.
He will continue to be based out of Viacom’s New York headquarters.
The move will reunite Ricci with VH1 president Chris McCarthy, with whom Ricci worked when McCarthy was GM of MTV2 between 2010 and 2015.
Ricci began his career in the media landscape as a college intern at MTV, rising through the ranks on MTV series, specials and tentpoles.
As head of development for MTV2, Ricci was responsible for reinventing the brand and, according to Viacom, turning the network into a top-five destination for young men. Under his purview, MTV2 launched nine of the 10 highest-rated series in the network’s 20-year history, while incubating young talent.
His production credits include Guy Code, Girl Code, Nick Cannon Presents: Wild ‘N Out and Hip Hop Squares, as well as the forthcoming Going Off from Radical Media.
Prior to MTV and MTV2, Ricci served as head of programming at mtvU where he managed such series as Cause Effect, Indebted and Quiet Campus.