Gil Formats taps Avichzer-Meiri as distribution head

The content and distribution arm of Israel's Gil Productions has tapped Adva Avichzer-Meiri (pictured) as head of distribution.
July 25, 2016

Tel Aviv-based distributor Gil Formats has elevated Adva Avichzer-Meiri (pictured) to head of distribution, replacing the outgoing Ilanit Hirsch.

The appointment comes as Hirsch, formerly Gil Formats’ VP of marketing and sales, departs the Israeli sales house to become head of programs and acquisition at Keshet Broadcasting, charged with overseeing the production of all original programming and formats acquisition.

Avichzer-Meiri most recently served as Hirsch’s second-in-command for the past year and will now report directly to Gil Formats CEO Assaf Gil.

Avichzer-Meiri first cut her teeth in the television industry at E! Entertainment in Los Angeles before returning to Israel in 2009 to focus on the TV content arena. There, she held both executive and creative titles on such Israeli series as The Voice , One Born Every Minute, 4 Weddings and Living in La La Land.

The Israeli sales firm is focused on the distribution of unscripted content for traditional platforms.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.