Discovery Networks Asia-Pacific has appointed former McDonald’s and Google exec Jay Trinidad as senior vice-president and general manager of Northeast Asia.
Based in Tokyo, he will focus on expanding the company’s business and brands beyond pay-TV platforms and create brand experiences aimed at millennials “by redefining Discovery’s suite of products,” the company said in a statement.
Trinidad takes over the Japan business from Louis Boswell who is now leading Discovery’s Southeast Asia operations. Hee-Man Lee, country manager for Korea, and his team will be folded into Trinidad’s group.
Trinidad most recently served as McDonald’s Japan’s vice president of digital, and previously held senior roles in online platform Gengo and mobile payment platform Square, Inc. He also spent 10 years at Google where he rose through the ranks to become head of consumer marketing and operations for the Asia region.
He will report to Arthur Bastings, president and managing director of Discovery Networks Asia-Pacific.
In other Discovery news, longtime ad sales executive Joe Abruzzese will be retiring at the end of 2016 from his post as Discovery president of ad sales. Ben Price, a 27-year Discovery veteran, will be taking the role of president of U.S. ad sales, reporting to chief commercial officer Paul Guyardo.
“Joe has defined what it means to lead with integrity, has made clients into friends, built the best ad sales organization in the business – including our new leader Ben Price – and created fantastic value for Discovery and our shareholders,” said David Zaslav, president and CEO of Discovery Communications, in a statement.
(With files by Barry Walsh)