Extra: Bajaj joins Discovery, C4 takes “Parenting For Idiots”

In today's 'Extra,' marketing exec Karan Bajaj (pictured) joins Discovery Networks Asia-Pacific's Mumbai office and Channel 4 orders Parenting For Idiots from Electric Ray.
July 29, 2016

Marketing exec Karan Bajaj joins Discovery Networks’ Mumbai office

Discovery Networks Asia-Pacific has named Karan Bajaj (pictured) as senior VP and GM of South Asia, effective October 17. Based in Mumbai, he will focus on building broader brands and refocusing the company’s offerings to cater to demands for regional and digital content. Bajaj previously worked as chief marketing officer for baby specialist at Aden and Anais in New York. He has also held senior strategy and brand leadership roles at companies such as Kraft, Procter & Gamble and Boston Consulting Group.

Channel 4 greenlights celebrity parenting series from Electric Ray

Channel 4 has ordered the three-part series Parenting for Idiots from UK producer Electric Ray. The series will feature famous parents such as Jonathan Ross, Vic Reeves, Carrie Fisher and Sally Phillips as they share tales from the parenting trenches, while “child-free” celebs such as Jamie Laing and Janet Street Porter road test other people’s children. The celebs will highlight the gap between expectations and hard realities around parenting and offer tips to parents scared to admit they might fail. Executive producers are Electric Ray’s Karl Warner and Meredith Chambers. Dom Bird and Jilly Pearce commissioned the program for C4.

Asian doc deals for Harbour Rights titles

Distributor Harbour Rights has sold several titles into the Asian market. Thai PBS picked up a 10-hour package that includes France Television’s Human (3 x 52 minutes), while in Hong Kong, RTHK acquired the history program Hilter’s Champion (2 x 52 minutes) and I-Cable took the Singaporean travel show The Place We Live In (13 x 26 minutes). Meanwhile, Discovery Asia picked up the one-hour special Into the Wild of Borneo. Harbour also sold 11 hours of home video and VOD rights into Taiwan, including Farmers of the Future, Masters of Rice and The Seed War.

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