Jessica Alba lands on Planet of the Apps

Jessica Alba (pictured) will serve as an executive producer, mentor and advisor on the Apple and Propagate copro, along with celebrity peer Gwyneth Paltrow and entrepreneur Gary Vaynerchuck.
August 30, 2016

Entrepreneur and actress Jessica Alba has signed on as a mentor and advisor for the new unscripted reality series Planet of the Apps.

Tech and trend-focused Silicon Valley venture firm Lightspeed Venture Partners, the first institutional investor is social platform Snapchat, has also entered the Apple and Propagate copro’s orbit as its venture capital partner.

Alba’s star power and business savvy (she is founder and chief creative officer of The Honest Company, and Honest Beauty) joins other celebrity peers who had previously signed on to Planet of the Apps as mentors and advisors, including Gwyneth Paltrow (actress and founder and chief creative officer of Goop) and will.i.am (aka William Adams, hip hop recording artist, musician and record producer and founder of i.am+), as well as digital entrepreneur, investor, author, public speaker and internet personality Gary Vaynerchuck.

Alba (pictured), Paltrow and will.i.am will also executive produce the series, along with Ben Silverman and Howard T. Owens of upstart prodco Propagate.

As the name suggests, Planet of the Apps will delve into the world of apps and the developers who create them for Apple’s iTunes App Store. Craig Armstrong, Rick Ringbakk and Charles Wachter will serve as show runners and executive producers. The series is set to premiere in 2017, reportedly set to run on Apple’s own platforms.


About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.