Formats

Gusto preps Search For Canada’s Next Designer

The half-hour competition show is the first original series to launch since Bell Media's acquisition of the food and lifestyle channel.
October 4, 2016

Bell Media has set Oct. 16 as the premiere date for The Search For Canada’s Next Designer, the first original design series to debut on food and lifestyle channel, Gusto.

Produced by Bell Media’s in-house production team, the six-part, 30-minute series will air on Sundays at 9 p.m.

Hosted by design expert Tommy Smythe (The Marilyn Denis Show), the series sees six budding designers using IKEA Canada products to demonstrate their prowess and avoid weekly eliminations. The winner will receive a design contract with IKEA Canada.

The partnership with IKEA is Bell Media’s “first foray into a series-wide integrated partnership on a specialty channel,” said Alyson Walker, VP, brand partnerships, Bell Media, in statement.

Beginning on Oct. 20, encore episodes will air on CTV Two on Thursdays at 10 p.m.

Last month Bell Media announced its in-house team would produce The Search For Canada’s Next Designer, while Gusto Worldwide Media would produce two new series The Urban Vegetarian (15 x 30 minutes) and The Latin Kitchen (15 x 30 minutes), and well as new seasons of  A is for Apple, Fish the Dish and One World Kitchen.

In May, Bell Media acquired the rights to the Gusto TV brand in Canada and made the decision to tap a broader audience by expanding the channel’s remit, which previously focused solely on culinary content, by adding fashion, travel and lifestyle series. Then last month, MuchMoreMusic was pulled from from the air to make room for the new Gusto channel.

The Search For Canada’s Next Designer is executive produced by Michelle Crespi and co-executive produced by John Simpson.

From Playback

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

Menu

Search