Formats

Tiny Riot!, Zoomin.TV partner on boy band format

FremantleMedia-owned digital studio Tiny Riot! is teaming with Dutch media company Zoomin.TV on the online music format Continuum. The show brings together YouTube singers Sami, Sheffo, Joey and Jayden, who are from ...
November 30, 2016

FremantleMedia-owned digital studio Tiny Riot! is teaming with Dutch media company Zoomin.TV on the online music format Continuum.

The show brings together YouTube singers Sami, Sheffo, Joey and Jayden, who are from four different countries (the Netherlands, Italy, the U.S. and Australia, respectively) and have not previously met, to make pop music.

The online-only boy band then upload split-screen videos and ask fans to subscribe to their channel. Once they reach 400,000, they perform together in real life for the first time and begin producing content, including a weekly community video, a weekly music video and other event-based content. Collectively, they reach a total of 1.5 million fans online.

The target audience for the format is digitally savvy Generation Z – or viewers born after 1996.

Continuum brings together the format development strengths of FremantleMedia applied in a digital environment and the distribution and digital production power of Zoomin.TV,” said Tiny Riot! general manager Arthur Clement in a statement.

The series launches Dec. 1.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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