UK commercial broadcaster Channel 5 has commissioned a celebrity spin-off of 5Star’s 100% Hotter from FremantleMedia-backed UK indie Naked Entertainment.
100% Hotter: Celebrity Special (3 x 60 minutes), which is scheduled to broadcast in January, will follow a raft of UK starlets as they undergo an extreme “make-under” transformation, wherein contestants have their extreme fashion statements toned down by a panel of style experts.
Each episode will follow the same format as the regular series, with a picture of the celebrity rated by the public. A style team will then step in to remove makeup and the celeb’s normal apparel, replacing it with a “work in progress” outfit while they undergo a head-to-toe make-under. The public will then be tasked with rating each star once their new look is revealed.
Featured in the series are such British celebrities as controversial horse racing pundit John McCririck (pictured); How Clean Is Your House presenter Kim Woodburn; Celebrity Big Brother runner-up Lauren Harries; MTV’s Ex on the Beach star Jemma Lucy; former Playboy model Chloe Khan; and Geordie Shore reality star Holly Hagan.
The commission follows the recent renewal of 100% Hotter for a sophomore series run on 5Star.