People/Biz

Banijay Group rebrands distribution arm

Global production and distribution company Banijay Group has dropped the name Zodiak Rights from its international distribution division, rebranding it as Banijay Rights. “Having moved the Banijay international business into Zodiak ...
January 16, 2017

Global production and distribution company Banijay Group has dropped the name Zodiak Rights from its international distribution division, rebranding it as Banijay Rights.

“Having moved the Banijay international business into Zodiak Rights, we decided that in rebranding to Banijay we should retain the ‘Rights’ element in our name as this best describes our activities and brings a sense of continuity from the well-regarded and successful RDF Rights and Zodiak Rights businesses,” said Tim Mutimer, CEO of Banijay Rights.

Banijay has 61 production entities in 16 territories “and we’re delighted that Banijay Rights represents programming from all of these companies, as well as content from a wide range of third-party producers,” Mutimer said in a statement.

The rebrand comes nearly a year after Banijay and Zodiak completed a planned merger, forming a new producer-distributor entity operating as Banijay Group.

 

 

 

 

About The Author
Andrew Tracy joined Realscreen as associate editor in 2021, following 17 years as managing editor of the award-winning international film magazine Cinema Scope. From 2010 to 2020 he also held the position of senior editor at the Toronto International Film Festival, where he oversaw the flagship publication for the organization’s year-round Cinematheque programming and edited its first original monograph in a decade, Steve Gravestock’s A History of Icelandic Film. He was a scriptwriter and consultant on the first season of the Vice TV series The Vice Guide to Film, and his writing and reporting have been featured in such outlets as Cinema Scope, Reverse Shot, Sight & Sound, Cineaste, Film Comment, MUBI Notebook, POV, and Montage.

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