People/Biz

Viacom’s CMT, TV Land move to GEG

Media conglomerate Viacom has moved sister channels CMT and TV Land to its Global Entertainment Group, where they and Spike will be consolidated under the leadership of Spike president Kevin Kay. “Consolidating ...
February 1, 2017

Media conglomerate Viacom has moved sister channels CMT and TV Land to its Global Entertainment Group, where they and Spike will be consolidated under the leadership of Spike president Kevin Kay.

“Consolidating all three under Kevin’s leadership will strengthen these brands even further and will allow GEG to connect more deeply with our adult audience — which is well over 180 million viewers across Viacom brands globally,” said Viacom CEO Bob Bakish (pictured) in a memo to his staff.

During Kay’s tenure at Spike, the network has grown to become a premium entertainment destination for a gender-balanced audience. He is responsible for some of Viacom’s biggest hits including Emmy-nominated Lip Sync Battle, Ink Master, and Bar Rescue, which rank among the highest-rated cable series in their respective timeslots. Kay was also responsible for the acquisition of live sports property Bellator MMA, which is seen in over 140 countries.

Further information regarding TV Land and CMT’s transition under Kay’s remit will be announced in the near future.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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