Media conglomerate Viacom has moved sister channels CMT and TV Land to its Global Entertainment Group, where they and Spike will be consolidated under the leadership of Spike president Kevin Kay.
“Consolidating all three under Kevin’s leadership will strengthen these brands even further and will allow GEG to connect more deeply with our adult audience — which is well over 180 million viewers across Viacom brands globally,” said Viacom CEO Bob Bakish (pictured) in a memo to his staff.
During Kay’s tenure at Spike, the network has grown to become a premium entertainment destination for a gender-balanced audience. He is responsible for some of Viacom’s biggest hits including Emmy-nominated Lip Sync Battle, Ink Master, and Bar Rescue, which rank among the highest-rated cable series in their respective timeslots. Kay was also responsible for the acquisition of live sports property Bellator MMA, which is seen in over 140 countries.
Further information regarding TV Land and CMT’s transition under Kay’s remit will be announced in the near future.