FremantleMedia has brought in Channel 4 head of popular factual television Liam Humphreys to oversee its restructured UK entertainment and factual divisions, which are moving under one genre umbrella.

As CEO of FremantleMedia UK, unscripted, Humphreys will lead the new unscripted division that sees prodcos Thames, Boundless and Talkback operating as one entity to develop unscripted content. He will report to FremantleMedia’s Group CEO Cecile Frot-Coutaz.

Though the three businesses will continue to exist, the new structure will allow the companies to combine their expertise in non-scripted and work together using a “more holistically” approach.

Interim FMUK CEO Richard Holloway will continue to act in that capacity until Humphreys joins the company later this year. Following this transition, Holloway will refocus on his role as managing director of Thames.

Holloway became interim CEO in 2015 following FMUK chief Sara Geater‘s departure from the company to join All3Media as COO.

FremantleMedia’s UK business will be represented at operating board level by its chair David Liddiment.

“Unscripted has played a pivotal role in FremantleMedia’s success to date and will be critical to our future growth in the UK and globally,” said Frot-Coutaz in a statement. “As the entertainment and factual genres increasingly bleed into one another, it makes sense to run these labels as a single entity with a greater focus in order to explore new areas and further expand our unscripted business.

“I’d like to thank Richard Holloway for doing a fantastic job as interim CEO over the last two and a half years, while concurrently managing Thames.”