Just in time for Valentine’s Day, Armoza Formats is offering an edgy new social experiment the indie distributor and content creator believes will catch on with couples.
Sex Tape, which launched Feb. 14, features three couples who, each week, agree to a spice up their love lives. They tape themselves during their most intimate moments, including working through relationship issues, sex, and other intimate moments, for one week. They then meet the two other couples, and with the help of a sex therapist, reveal their uncensored love life to one another. The ultimate goal is that each couple will be able to improve their relationship.
Viewers do see tidbits of the couples’ more intimate moments, but are often more privy to the highlights they film of their relationship issues and the reactions and the group discussion after watching the tape.
The idea for the show originally came from Dr. Shelly Varod, a sexologist competing in Armoza’s Israeli-format competition, Formagination. The competition is intended as an opportunity to launch Israeli creativity, and give anyone who has a format idea the chance to enter the industry.
While Sex Tape was a finalist in the competition, Avi Armoza, founder of Armoza Formats, believed in the idea and decided to develop it. He thought the concept was unique, and with television being such a competitive market, he thought it would grab attention and generate buzz even before it went to air. Armoza said he spent the past six months developing and producing the format in-house and is now taking it to the international market.
“We always look for both an inherent truth and dealing with human issues in our formats, as well as something that will be unique and strong enough to stand out from the crowd among any other factual show or social experiment,” Armoza told realscreen.
While Armoza believes Sex Tape has a wide appeal, he pointed to the U.S. market as one of the main targets for the new show because of the diversity of specialized channels that are looking for edgy content. Scandinavia is another territory he is looking to, because of their interest in social experiments, such as Stripped, on Denmark’s national television channel DR3.
“When we launch a show, we always anticipate which countries can lead the way. Once you have those that lead the way, other countries and other channels will follow,” he said.
The idea of people watching other people watching TV was recently popularized by UK Channel 4′s BAFTA-nominated reality program, Gogglebox, a show based on the reactions of everyday Brits watching their favorite televisions shows.
- Sex Tape pilot launches Feb. 14
- Check the teaser below.