Vice strikes mobile deals; launches “Twiz and Tuck”

Millennial media company and content studio Vice Media has secured content deals with mobile operators across multiple territories, including the Asia Pacific region. Announced at the Mobile World Congress in Barcelona, ...
March 1, 2017

Millennial media company and content studio Vice Media has secured content deals with mobile operators across multiple territories, including the Asia Pacific region.

Announced at the Mobile World Congress in Barcelona, Spain today (March 1), the new partnerships are slated to position Vice at the forefront of the emerging mobile content market and will encompass original production, licensing direct to consumer offerings and Viceland programming.

“Today we announce our first batch of international mobile deals that we will now marry with our TV platforms and digital platforms to offer a comprehensive three screen/one screen/OTT platform-agnostic media company that offers our content at all times – everywhere,” said Vice co-founder and CEO Shane Smith in a statement.

By year-end, Vice’s lifestyle, culture, news, sports and food content will be made available in more than 80 territories.

The deals, with more expected in the coming months, mark a major push into the Asia Pacific region that aim to accelerate Vice’s multiscreen presence and include the launch of Vice+, the company’s SVOD service with Docomo Digital, which provides original Vice content in Japan. The agreement has potential for expansion into further territories in which Docomo operates.

“Mobile consumption is continuing to grow among millennials. We’re delighted to be working with Vice on this exciting project, bringing their unique programming to millions of users through our expertise in mobile and marketing,” Docomo Digital CEO Hiroyuki Sato added.

To create original mobile programming, Vice has inked deals in Indonesia with XL Axiata and iflix, with the latter agreement expanding into other iflix markets to be determined. Vice has also reached a partnership with Australia’s Vodafone. Under these deals, Vice will develop original localized content targeted toward the youth viewer, driving the emerging platforms in territories with large young populations.

On the licensing side, Vice has struck deals with AbemaTV and Verizon that will see Vice content licensed across Japan and the U.S., in addition to the original programming Vice already produces for each platform.

Vice has also extended its partnership with Fido in Canada and reached a new agreement with Partner Communications in Israel that will expand Viceland content across mobile platforms and allow each provider’s subscribers access to the full slate of Viceland programming via the Vice app.

“We’re all about connecting our customers to content and experiences that they love,” added Fido Solutions VP Nancy Audette. We know our customers crave cutting-edge content and want to be able to access it how and when they want, which is why our partnership with VICE is a natural fit.”

Viceland launches Pulse Films’ Twiz and Tuck

Elsewhere, Viceland has slated a March 27 premiere date for Pulse Films’ Twiz and Tuck (pictured) in the U.S. before rolling-out across the youth-focused network’s channels internationally.

The six-part docuseries documents the two best friends as they embark on a bachelor party road trip across America, told through the lens of being transgender and gender fluid. The series will showcase the pair’s personal backstories while also visiting places from their pre-transition past.

Twiz and Tuck is part of Pulse’s on-going partnership with Vice Media, who acquired a majority stake in the studio in March 2016, to produce long-form content for the network internationally.

Pulse’s Thomas Benski, Fred Grinstein, Elvira Lind and Nikki Calabrese serve as producers on the series.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.