HBO has acquired U.S. TV rights to the feature documentary May It Last: A Portrait of the Avett Brothers.
Co-directed and produced by Judd Apatow and Michael Bonfiglio, the film is set to have its world premiere on March 15 as part of the 24 Beats Per Second section of the 2017 South by Southwest Film Festival.
Filmed over the course of more than two years, the film chronicles the band, fronted by brothers Scott and Seth Avett, on the long journey from their rural North Carolina childhoods to topping the charts and selling out arenas, experiencing heartbreak, tragedy and joy along the way.
The film also provides an inside look at their collaboration with legendary producer Rick Rubin while recording the 2017 Grammy-nominated album True Sadness.
The doc features a wealth of exclusive footage of the Avetts in the studio and at home, never-before-seen family photographs, concert footage and revealing interviews with band members Scott (banjo, lead vocals) and Seth (guitar, lead vocals) Avett, Bob Crawford (bass), Joe Kwon (cello), Tania Elizabeth (fiddle), Paul DeFiglia (keyboards) and Mike Marsh (drums), as well as producer Rick Rubin and intimate family and friends.
“This film has been a true labor of love for us for more than three years now, and we could not be happier that HBO – with their incredible lineage of documentary programming – believes in it as much as we do,” said Apatow and Bonfiglio, in a statement.
May It Last: A Portrait of the Avett Brothers is an Apatow Production in association with RadicalMedia; directed and produced by Judd Apatow, Michael Bonfiglio; executive producers, Jon Kamen, Dave O’Connor, Justin Wilkes; cinematographer, Jonathan Furmanski; editor, Paul Little.