Vice Media and Snap Inc. have expanded their relationship to produce and develop Shows exclusively for Snapchat, beginning with the new original series, Hungry Hearts with Action Bronson.
Rapper, chef and television star, Action Bronson will add matchmaker to his resume in the eight-episode series Hungry Hearts. Over the course of each episode, he will send potential paramours on curated dates, planning their activities and meals, and giving a play-by-play for the Snapchat audience.
At the end of each episode, Bronson will predict whether or not the two will go on a second date before their decision is ultimately revealed.
The latest of Vice’s programming for Snapchat, produced by Viceland, will premiere exclusively on the platform later in 2017.
This agreement expands on Vice’s longstanding collaboration with Snap Inc. Vice was a global launch partner for the Snapchat Discover platform, including their French language launch in 2016.
Hungry Hearts comes in the midst of major mobile expansion at Vice, the company noted in a statement.
In early March at the Mobile World Congress conference, Vice announced a series of deals to bring its mobile products to hundreds of millions of new mobile subscribers worldwide. Following these deals, Vice’s content spanning lifestyle, culture, news, sports, food and more, will be delivered to over 80 territories by the end of 2017.