NBC has restructured its alternative department with the promotions of Jenny Groom (pictured, centre), who will remain SVP, alternative programming and development but will now oversee the department; Lesley Cerwin (pictured, left) to SVP, current programming; and Shelby Shaftel (pictured, right) to VP, alternative programming and development.
In the network restructure, Groom takes over network responsibilities for all current programming and development, reporting to Paul Telegdy, president, alternative and reality group, NBC Entertainment. Shaftel and Cerwin will both report to Groom.
In her new role, Groom will have oversight of the existing alternative slate, including The Voice, America’s Got Talent, American Ninja Warrior and Little Big Shots, as well as creative oversight of upcoming projects including World of Dance, Ellen’s Game of Games and Little Big Shots: Forever Young.
In her previous role, Groom oversaw development for the network. She helped develop and launch last season’s Little Big Shots, last summer’s Better late Than Never and the new hit game show from Universal Television Alternative Studio, The Wall. She will continue to be responsible for all of NBC’s alternative development.
“Jenny Groom has emerged as the natural leader for the NBC alternative programming team. Her creativity and understanding of NBC’s audience have been honed over a 14-year career, starting as a page and have included time spent with NBC’s drama department and Universal Television,” said Telegy, in a release. “She has been a huge part of the success we have enjoyed at NBC, having headed up development for nearly five years and now adds the management of the wider department to her duties.”
In her new role as SVP, current programming, Cerwin joins the department and will have oversight of all current alternative programming. She will be responsible for maximizing the current programming slate from not only a creative perspective, but through all touch points within the company, including marketing, sales, digital, social and publicity
“Lesley Cerwin joins us after eight years leading the alternative communications team and has been a trusted and integral part of our success on both the network side and in launching our new studio. Lesley, who combines her vast experience and passion for alternative programming with strategic expertise, will take responsibility for maximizing the franchise value of our current portfolio,” said Telegdy.
Cerwin was recruited from her previous position of SVP in entertainment publicity where she handled press for Telegdy and Meredith Ahr, president of Universal Television Alternative Studio. In this position she also oversaw all alternative programming press campaigns, playing an instrumental role in the success of NBC’s top programs, including The Voice, American Ninja Warrior, America’s Got Talent, Little Big Shots, and The Wall.
As VP in alternative programming and development, Shaftel will take on more development and continue to have oversight of NBC’s, The Voice, which she has worked on since the network premiered the show in 2011. In addition, she is currently overseeing the upcoming Ellen DeGeneres-produced dating show First Dates and the return of The Wall and Better Late Than Never.