Scripps Networks Interactive has secured a distribution deal with digital giant Hulu that will see the broadcaster’s U.S. networks included on Hulu’s new live TV streaming service.
Under the deal, Hulu will be provided with both live and on-demand rights for SNI’s portfolio of networks, including HGTV, Food Network, DIY Network, Cooking Channel, Great American Country and Travel Channel.
Hulu’s live streaming service launched in beta at the company’s Upfront presentation in New York City today (May 3). The company now has more than 47 million total unique viewers, as measured by comScore.
The beta service offers subscribers access to premium live TV, with nearly 50 channels available across news, entertainment and sports. Hulu’s service begins at a price point of US$40 per month.
SNI’s stable of channels now joins a growing list of networks that will be offered across Hulu’s platform at launch, including 21st Century Fox, The Walt Disney Company, NBCUniversal, CBS Corporation, Turner Networks and A+E Networks.
“Our networks attract large upscale audiences looking for compelling family-friendly content, and are must-haves for advertisers and distributors alike,” said Scripps Networks Interactive chair, president and CEO Kenneth Lowe in a statement. “Hulu has already built a strong and loyal customer base, and the new live TV streaming service will be an important addition for consumers looking for new ways to access the world’s best content.”