Sky, NBCUniversal extend partnership; hayu to launch on Now TV

European entertainment company Sky has extended its partnership with NBCUniversal Under the terms of the agreement, Syfy and NBCU International’s reality television service, hayu, will launch in 2018 on Now TV, ...

May 18, 2017

European entertainment company Sky has extended its partnership with NBCUniversal

Under the terms of the agreement, Syfy and NBCU International’s reality television service, hayu, will launch in 2018 on Now TV, Sky’s streaming subscription service in the UK.

The extensive multiyear agreement between the two companies also covers Sky Cinema and NBCUniversal International Networks’ (NBCUIN) roster of channel brands for Sky’s customers in the UK, Ireland, Germany and Austria. A comprehensive EST and TVOD agreement for Sky Store — which allows customers to buy and rent movies, any time, anywhere — across those territories is also part of the agreement.

The inked deal also covers a range of acclaimed and award-winning films from Working Title and Focus Features, alongside titles from NBCUniversal’s film library.

Customers will also continue to have access to NBCUIN’s portfolio of channel brands. In the UK and Ireland, this includes Universal Channel and Syfy; in Germany and Austria, this includes Universal Channel, 13th Street and Syfy.

“We are delighted that Sky’s customers can continue to anticipate premieres of NBCU’s top-quality feature film slate – including via EST and TVOD – as well as having access to our suite of compelling channel brands, through our multi-year renewed relationship. In the UK, we are also pleased to soon be bringing both hayu, our all-reality service, and Syfy to Now TV customers.” Belinda Menendez, president, NBCUniversal International Distribution & Networks said, in a statement.