ITV Studios has elevated Mike Beale to the newly created position of managing director for the Nordics & Global Creative Network.
Moving into the new role in June, Beale (pictured) will continue to lead ITV Studios’ global formats strategy while also overseeing the Nordics production umbrella, which encompasses ITV Studios Sweden, Finland and Norway, as well as Denmark-based United.
The MDs across each Nordic label will now report into Beale.
Beale departed NBCUniversal in 2011 to join ITV Studios as director of international formats, before rising through the ranks in 2016 to EVP of global development & formats. In 2001, he co-founded 12 Yard Productions, now a part of ITV Studios.
“Exploiting our formats around the world is central to our strategy and Mike will continue to spearhead this important business, building on the fantastic growth him and his team have already achieved,” said ITV Studios International president Maria Kyriacou in a statement. “His expertise will also be a vital resource for our brilliant Nordics businesses as they grow in their individual markets and, under Mike’s leadership, work in tandem to make the most of the shared opportunities the region offers.”
“I’ve always worked closely with the Nordic market in my international capacity, so it makes creative as well as business sense for me to step-up my role in the region,” Beale added. “Our goal is to work more closely together as a region to use their collective expertise to grow the wider business.”