Before joining Big Fish, Starr served as VP, programming at Half Yard, with creative oversight of pilots, series and specials, including Say Yes to the Dress for TLC and its various spinoffs.
Prior to joining Half Yard, Starr was a senior producer of digital at HBO, where she managed content creation for several original series.
Starr has also worked with other networks including AMC, ABC, HGTV and MTV. She began her television career at the Howard Stern Show and ABC News in New York.
“Jordana’s passion, creative expertise and strong network relationships are great assets as we continue to grow our development roster,” said Dan Cesareo, president and founder of Big Fish, in a statement. “We’re excited to welcome her to the Big Fish team and to bring such a talented voice into the mix as we expand our scope across the board.”
Big Fish Entertainment is the prodco behind Lifetime’s new dating series Date Night Live, which airs tonight (July 27 at 10 p.m. ET/PT). The series follows couples from New York City, Atlanta, Dallas and San Diego as they embark on dates in real time. Big Fish is also behind Lifetime’s sister network A&E’s crime docuseries, Live PD.