Comedy Central UK has bolstered its programming team with two new appointments.
The Viacom-owned network has appointed Lucy Robinson to the newly created role of VP, original programming.
Reporting into Jill Offman, EVP, Comedy Central International and MD of Comedy Central UK, Robinson will oversee all original programs commissioned out of the UK as the brand looks to diversify its offering.
Her primary focus will be developing new hit programs for Comedy Central’s TV channel in the UK, but she will also play a key role in adapting UK shows that may have wider appeal for international audiences. Her brief will cover unscripted comedy, entertainment formats, animation, local reversions of Comedy Central’s U.S. hits, such as Drunk History, and scripted comedy.
Robinson will have a direct line into the Comedy Central U.S. programming team, to facilitate the coordination of content between the domestic and international teams.
Robinson’s credits include three series of Pramface for BBC, The 11 O’Clock Show for Channel 4, The Wrong Mans for BBC2 and Hustle III for BBC1.
Elsewhere, Louise Holmes has been promoted to VP, general manager for Comedy Central UK, Northern and Eastern Europe and will now take lead responsibility for the brand across 33 European countries, including the UK.
Holmes will oversee the editorial strategy for the brand and will be looking to build on the recent success in the UK.
In her previous role as VP programming, Holmes’ credits include the comedy game show Your Face or Mine as well as Russell Howard & Mum: Road Trip, Stand Up Central and Roast Battle UK.
“Lucy has a strong, proven track record across all genres of comedy. Her experience with originating, executing and overseeing great shows means she is well equipped to help expand our comedy portfolio and we’re delighted to have her on board,” Offman said, in a statement. “Louise has demonstrated time and time again her knack for spotting great British talent and shows which resonate with our audience — so we look forward to seeing what they will accomplish together.”