In an effort to boost its presence in Asia, A+E Networks has launched its History and Lifetime brands in South Korea.
The two channels will be introduced across TV, digital media and offline channels and feature slates of original programming, set to premiere from Oct. 2017 to March 2018. In addition, via investment in original content, the network group says it aims to make Korea a content hub for original production across Asia.
Korea’s History brand will feature doc series, information-based reality programs and drama series under the channel’s slogan, “Knowledge is Fun.”
The first series to air on History in South Korea include History in a Bottle — a talk show about traditional Korean alcoholic drinks. Also slated to premiere is The Reader, a digital short-form series which will feature 10 renowned Korean hip-hop artists.
Under the slogan “Find Yourself in Lifetime,” South Korea’s Lifetime brand will feature stories of women, their potential and inner beauty.
The first two original productions for the channel are an adaptation of the webtoon The Best Moment to Quit My Job and Idol Moms, a competitive reality show inspired by the A+E franchise, Dance Moms.
“A+E’s venture into the Korean market is particularly meaningful in that it is the first case in which a global media company not only operates channels in Korea, but also invests directly in the content production and distribution as well,” said Youngsun Soh, GM of A+E Networks Korea, in a release. “We expect that the cooperative work between Korea and A+E, which has a global network, will have a positive influence on local companies including platform companies and content production agencies, in their expansion to the global market.”
A+E will represent all content produced in Korea for global distribution. The move also sees A+E ink a partnership with entertainment media company iHQ which will have the pair sell and distribute projects in the global market. On tap are two projects — chef competition show Man vs. Child and an adaptation of survival series Alone — which will begin production as soon as the end of the year. A+E and iHQ will also collaborate to develop formats for global consideration.
“The Korean market’s rich storytelling tradition and appreciation for history is a great match with A+E’s own heritage in compelling and quality storytelling,” said Sean Cohan (pictured), president of international and digital media, A+E Networks, in a statement. “The digital maturity of the market allows us great opportunities to have a direct dialogue with consumers in different formats, platforms and technologies. Finally, Korean production has made its mark on the global content community. I look forward to A+E Korea’s team and productions making a tremendous impact on our global brands and content everywhere in the world.”