German commercial broadcaster ProSiebenSat.1 and Discovery Communications have launched a joint premium entertainment streaming service under the 7TV brand in Germany.
Under the partnership, Discovery’s free-to-air channels DMAX and TLC will now be made available on the streaming app with more channels slated to join in 2018.
Discovery’s German language channels will join the 7TV app with ProSiebenSat.1′s most popular terrestrial TV channels in Germany, including ProSieben, SAT.1, kabel eins, sixx, ProSieben MAXX, SAT.1 Gold and kabel eins Doku.
The partners are currently in search of a CEO to run the streaming service, with an announcement expected to be made soon. ProSiebenSat.1′s media sales house SevenOne Media will be responsible for digital advertising inventory for the joint venture.
The streaming initiative is structured to support additional content and joint venture partners, looking for innovative ways to distribute their content, in a compelling and aggregated offering.
In addition, 7TV is looking to launch a Eurosport Zone where viewers will be able to watch selected sports highlights and clips. Eurosport currently services several premium sports rights in Germany, including to the 2018 Olympic Winter Games and to premier German soccer league Bundesliga.
“This announcement is just the start as we work to add more channels and content partners, greater functionality, and enhanced technological capabilities and commercial opportunities in the months ahead,” said Michael Lang, Discovery’s president of international development & digital, in a statement. “This is an exciting new way for millions of German TV fans to watch their favorite Discovery shows and is just the beginning of a dynamic new partnership.”