French prodco 909 Productions, part of the Lagardère Studios group, has licensed the rights to Discovery’s hit series Naked and Afraid, in what is the first international adaptation deal for the format.
Naked and Afraid France will air over 12 episodes on a soon to be announced free-to-air channel, with a second window for Discovery France.
The series, originally produced in the U.S. by Renegade Productions, pits pairs of strangers — one male, one female — in a deserted locale with no food, water or clothes for 21 days.
The deal was brokered by Discovery Global Enterprises.
“I am very excited about this collaboration with Discovery,” said Frédéric Joly, CEO of 909 Productions, in a statement. “Naked and Afraid is an amazing and strong format and I have no doubt about the success of the French adaptation in France.”
“The partnership with Lagardère Studios and 909 Productions on the first international adaptation of the Discovery Channel hit program Naked and Afraid is a great opportunity to bring this successful franchise to France,” added Julien Bergeaud, senior vice president and country manager, France, for Discovery Communications. “It’s also a new demonstration of our commitment to further enhance the growth of the Discovery portfolio in France, including the launch of two new channels this year, Discovery Investigation and Discovery Family.”
(Pictured: Naked and Afraid, the U.S. version)