Rowden (pictured) will assume the role of director of programming for CBS Channels, while Florea will become director of acquisitions and content partnerships.
In the new role, Rowden will lead the programming strategy for the entire CBS channel portfolio across the UK and EMEA. The brand consists of CBS Action, CBS Drama, CBS Reality, Horror Channel and CBS Europa. She was most recently director of programming for CBS Reality and New Media.
Florea’s expanded position, meanwhile, will have her managing content acquisitions across AMCNI UK’s portfolio of 10 brands. Additionally, she will oversee studio relations and content partnerships, including the CBS UK and EMEA joint ventures co-owned by AMCNI UK and CBS Studios International.
Both will be based in London and will continue reporting into Kevin Dickie, senior VP of the channels group for the UK, MEA and Poland.
“Alina is an accomplished acquisitions strategist while Sam has been the driving force behind the growth of CBS Reality and has been leading the way with original productions,” said Dickie in a statement. “Both of them have been key contributors to the continued growth of AMCNI UK and their judgment and insight will continue to be invaluable to the business.”
Rowden joined AMCNI UK in 2007 and has been responsible for growing CBS Reality into the biggest fact-ent channel in the UK among adult women, and a Top 10 most watched non-PSB channel among all adults, according to the company. Original unscripted content under her purview includes Murderers and their Mothers, Written in Blood, Click for Murder and Voice of a Serial Killer.
Prior to joining the AMC Networks family, Rowden served as head of acquisitions and coproduction for Sky1 and was a consultant for British commercial broadcaster UKTV.
With more than 20 years of industry experience, Florea joined AMCNI UK in 2000 and played a key role in establishing the CBS UK and EMEA Channels Partnerships, and launching AMC in the UK in 2015. She previously served as director of acquisitions and programming at MediaPro International in Romania.