Eric Berger, EVP digital networks for Sony Pictures Television has been elevated to EVP and chief digital officer.
In addition to his broader digital responsibilities for SPT Networks, Berger will continue on as GM at Crackle, Sony’s free, ad-supported streaming network in the U.S. and Canada.
Berger oversees Crackle’s channel operations, platform partnerships, ad sales initiatives and slate of originals.
“During his tenure here at Sony, Eric has paved the way for us on the digital front, using a mix of business models and products, including AVOD, SVOD, TV Everywhere, games, virtual reality and more to guide the expansion of SPT Networks’ 100+ linear international channels to on-demand, OTT, streaming services and other digital-first initiatives,” said Andy Kaplan, president, Sony Pictures Television Networks, in a memo to staff.
Crackle was the first streaming home of Jerry Seinfeld’s Comedians In Cars Getting Coffee, which made its debut on the service in 2012. It has since moved over to Netflix.