Digital-first media company Group Nine Media has named Christa Carone as its new president.
In her new role, Carone will oversee multiple areas at Group Nine including the company’s sales and marketing teams as well as its data insights.
Most recently, the executive was the COO of advertising and marketing company WPP Group SJP and the managing director of Colloquial, its joint venture with advertising agency J. Walter Thompson. Prior to this position, Carone served as the CMO for the Boston 2024 Partnership, the organization responsible for leading Boston’s bid for the 2024 Olympic and Paralympic Games.
Previously, Carone also worked as executive vice president at Fidelity Investments, charged with developing enterprise-wide communication strategies and leading the company’s brand messaging, corporate affairs and digital content strategies. Prior to joining Fidelity in 2013, Carone spent 17 years moving upwards in senior roles at Xerox Corporation, most recently serving as CMO.
“We have great brands, enormous reach and industry leading data and insights — and with moves like our recent JASH acquisition — an ever-expanding range of content creation capabilities,” said Ben Lerer, CEO of Group Nine Media, in a statement. “Bringing Christa in to connect data insights together with marketing and sales will help us to continue to refine our go-to-market strategy and allow us to be a better partner for brands and agencies alike.”
Group Nine’s brands include NowThis, The Dodo, Seeker and Thrillist. Last week, the digital media company secured a US $40 million investment from Discovery Communications, German publisher Axel Springer and venture capitalist firm Lerer Hippeau.