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Group Nine, Discovery launch digital-first series “Cash Lift”

Group Nine and Discovery are teaming on digital-first series Cash Lift. Produced by Group Nine Studios for Discovery Digital, the five-part series is based on the Emmy Award-winning series Cash Cab, which returned to Discovery Channel ...
December 21, 2017

Group Nine and Discovery are teaming on digital-first series Cash Lift.

Produced by Group Nine Studios for Discovery Digital, the five-part series is based on the Emmy Award-winning series Cash Cab, which returned to Discovery Channel earlier this month.

Hosted by comedians Alex Weber and Zainab Johnson, Cash Lift features unsuspecting guests who step into an elevator that quickly turns into a trivia game show.

After choosing a floor, contestants answer as many questions as they can in order to win a cash prize. However, if they get one question wrong, they lose it all and head back down to the lobby.

“We’re really excited to have developed Cash Lift for Discovery Digital, which is fun, engaging, complementary IP for Discovery Channel’s hit show Cash Cab, said Suzanne Kolb, chief brand officer, Group Nine Media, in a statement. “The collaboration and partnership between Group Nine Studios and Discovery Digital have already proven to be a success with our Shark Week Snapchat show this summer and we can’t wait to continue developing new IP for them.”

Fred Graver, SVP original content and social, Discovery Communications, serves as executive producer. Cash Lift is currently available exclusively on Discovery Go and Facebook Watch.

Earlier this week, Discovery-owned Animal Planet and Group Nine’s digital animal brand The Dodo announced that they would be partnering on Dodo Heroes (w/t), a series about people who help animals in need. 

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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