FremantleMedia North America (FMNA) has tapped former CMT exec Jayson Dinsmore as president of alternative programming and development.
In his new role, Dinsmore will be responsible for driving the company’s domestic and global development strategy for the unscripted genre. He will focus on sourcing, developing, pitching and producing original programming for the company.
Dinsmore will also have the opportunity to make key decisions regarding new formats for the company’s pipeline of entertainment.
Dinsmore comes to FMNA from CMT, where he most recently held the position of EVP of production and development. In that role, Dinsmore oversaw all facets of development and genres including unscripted, scripted, news, documentaries and music events. During his time at the Viacom-owned channel, Dinsmore launched Party Down South, Nashville and Sun Records.
Dinsmore’s exit from CMT in September was, according to Frank Tanki, GM of CMT TV and TV Land, one of the steps taken to centralize the development teams for Paramount, CMT and TV Land. Keith Cox, who was elevated to president, development and production for Spike TV (soon to be rebranded as Paramount Network) and TV Land in February, added CMT to his remit.
Prior to his role at CMT, Dinsmore spent over a decade at NBC Entertainment, serving as both a VP and, later, SVP of alternative programming and development. During his tenure there, he was responsible for series including Deal or No Deal, The Sing-Off and Minute To Win It.
FMNA’s previous alternative head, EVP Toby Gorman, left the company late in 2016 to lead A. Smith & Co. Entertainment as president.