Solange Attwood has been promoted to executive vice president, international at Blue Ant Media.
Previously SVP, international, Attwood will continue to oversee the strategic direction of Blue Ant Media’s international distribution arm.
She is charged with spearheading co-productions for the international sales group, pre-sales and worldwide sales activities, while overseeing the business’ ongoing expansion and sales offices in London (UK) and Toronto (Canada). She will continue to report to Michael MacMillan, CEO, Blue Ant Media.
“Over the past four years, Solange has organically built a distribution business at Blue Ant that has grown from a few hundred hours of content to a robust catalog with hundreds of hours of premium programming, in a broad range of categories,” said MacMillan, in a statement. “Solange’s leadership in content distribution combined with her proven track record of delivering on client needs and customer service has been a key driver of our Blue Ant Media’s growth.
Attwood joined Blue Ant four years ago, overseeing the launch and rollout of Blue Ant’s international distribution arm.
Previously, Attwood launched Si Enteratinment’s distribution arm. Prior to that, she worked at Tricon Films & Television as manager, international sales and acquisitions.
Attwood’s appointment comes at the heels of several pre-sale announcements from Blue Ant.
The company has sold Crazy Beautiful Weddings, a 10 x 30-minute Blue Ant Media Original Production, to U.S.-based cable channel UP TV. Elsewhere, Best Cake Wins (10 x 30), a lifestyle series created by Toronto-based Architect Films, has been pre-sold to BYUtv.
Blue Ant Media has shaken up its executive ranks in the past year. In November, it was announced that its CEO of Television and Digital Raja Khanna had stepped down after 10 years with the company. The move followed a company-wide restructure that saw Vanessa Case and Marcia Martin exit their respective roles as executive VP of content and senior VP of original content.